Located on Selby Avenue near the Cathedral Hill neighborhood Idun (pronounced Eee-dun) is manned by Dahlia Brue and stocks a contemporary assortment of minimal, well-made clothing for women. Brue is a keen example of the power of a woman with a hyper-sharp aesthetic. Possessing a true editor’s eye, Brue buys for the store and was also responsible the interior’s unique design. With lines like YMC, Samuji, and Rachel Comey represented, the shop is unique for it’s playful brand of minimalism and sophisticated restraint.