Everyone wants a piece of the Land boys these days — myself included.
A design collective based out of Austin, LAND is the work of Caleb Owen Everitt and Ryan Rhodes. They’ve been busy — creating some of the best branding that’s been around in awhile for names that are both big+global…
(Patagonia, Deus Ex Machina, Poler Stuff.)
….small + local
(Fort Lonesome, Easy Tiger.)
…. and hyper-cool.
(West America, Flat Track, Kartwheel.)
Ever the intrepid-interloper, I was lucky enough to stumble into their studios the first time I visited Austin in November, but it had not been without a tip-off.
I was in Texas for a workshop, hosted by Maura Ambrose of Folk Fibers.
I was in attendance hoping it might shed some light on the path I was supposed be taking with what I had started. I flew in that afternoon and drove down I-35 during rush-hour, and then up a bumpy dirt path — the brush landscape was dotted with far-away longhorns — to arrive at Maura’s home, late as per.
It was dusk. We, the attendees, sat on the porch drinking Modelos.
Maura and her partner Chap burned a few strategically-placed citronella candles to keep the bugs at bay. The discussion was launched. It was time to introduce myself.
“What about you Elizabeth,” Maura asked. “What do you do?”
“Well, I don’t make jewelry, like you do,” I said, nodding at the Cobra-Rock-booted girl to my left.
“And I definitely don’t make clothing like you do,” I said nodding at the woman to my right.
“In fact, I don’t really make anything. But I do have a blog and sometimes I write in it.”
Maura smiled. “I have seen your blog. You do have a business. You’re in the business of branded information.”
Distracted by all of the surrounding conceptual ‘objets d’art’ amidst the East Austin Studio Tours I hadn’t been watching where I was going when I literally ran into Maura a second time that same weekend.
I apologized, we chatted, and from her Forestbound tote Maura pulled out the free pamphlet which had been printed specifically for the tours that weekend.
“Are you going to be visiting my friends Caleb and Ryan today?”
She opened the book and pointed towards a small section of text.
“I sure will if their work comes recommended.”
“It does.” She moved her arm and I saw the images that accompanied the text, images I recognized.
“Oh! Them! Yes! The ones who did your logo. Where?“
“Just a few blocks away. Go up here, take a right, drive about a mile. It’s going to be on the left — by the train tracks. If you’re on your way to Sam Hill you’ll be in the right neighborhood.”
In true sage-burnin’, sun-worshippin’ fashion, the Land crew was playing a raucous game of stump when I arrived.
Slinging t-shirts, drinking beer, talking shop —
this was a way radder hang than anywhere else I had been that day.
I stayed as long as was appropriate for a total stranger who also happened to be the only girl in sight.
photos: before the jump – L A N D
after the jump – me